SEO, SEM, Copywriting, Social Media Client: CSA Group Seattle

CSA Group Seattle is a division of international standards organization CSA. Previously known as Orb Optronix the company is an industry-leading LED testing lab, LED measurement product manufacturer, and optical design services company. It is the first EPA recognized, independent, third party, ISO 17025 accredited testing laboratory providing IES LM‐80‐08 LED lumen maintenance testing in the United States. CSA Seattle’s lab is NIST traceable and provides measurement to industry standards including IES, CIE, IEC, ANSI, DOE, CALiPER, VESA, and ENERGY STAR.

Since 2010 we have been using and refining SEM with Google AdWords and Bing Ads, upgraded SEO in a site changeover from the previous domain to the current domain, and providing highly technical copywriting and web copy in support of the LED test and measurement vertical.

Copywriting is purposed across multiple platforms including AdWords, Website, Print Ads, and Printed Sales Collateral with an emphasis on maximizing keyword exposure to enhance site traffic.